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Burger King: Real Meals
Client: Burger King | Copywriter
Awards:
2021 Clio Awards — Silver in partnership/co-creation + Shortlist in multi-platform
2021 Cannes Lions — 2x Shortlists: Brand Activation, 1x Shortlist:
Corporate Purpose & Social Responsibility
2020 Andy Awards — Gold in Bravery: Idea
2020 One Show — 6x Shortlists
The best brief there ever was: drive awareness and donations for mental health awareness. Real Meals were available nationwide.
The true antithesis to the happy meal?
The Real Meal.
A remake of the 1974 Have It Your Way jingle launched the nationwide activation.
#HaveItYourWay became #FeelYourWay for the month of May and the campaign line "no one is happy all the time" reminded people it's okay to not be okay.
Introducing a meal for every feel.
The Case Study
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