ASIC'S Blue Jean Mile

Client: ASIC'S and NAMI | Creative Director

Awards: 2025 One Show – Fan Favorite

OMMA Awards 2025 Finalist

The Blue Jean Mile is a global movement and annual running event where participants run or walk a mile while wearing blue jeans to raise awareness and funds for mental health. Our job was to story-tell to drive awareness

and donations.

Social

#OneMileCan

ChangeEverything

01 / 04

21.6M+ Impressions | 7.6M Video Views | 1.42 CPM Achieved

We created a logo, shot video and social and ran social to drive awareness and donations for NAMI (National Alliance on Mental Illness)