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Xeomin Launch
Client: Merz Aesthetics, Xeomin | Associate Creative Director & Copywriter
At a time when people didn't talk about getting *hush* Botox, Xeomin took a bold positioning in the category to go up against the stigma of anti-wrinkle injections. As a uniquely purified formula, the campaign
Xeo Later Haters
(and frown lines) took shape.
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